The (online) Internet users’ satisfaction surveys concerning websites, carried out on the Polish market using opiniac.com platform make it possible to respond to users’ needs.
Research are carried out in a form of short surveys, displayed after an Internet user voluntarily chose a characteristic graphic link.
The link is positioned in a well-visible place on every page of a website. A research survey is not displayed until an Internet user makes an express wish to see it by clicking on an encouragement text or a pictogram.
If a website has specific sections or subpages, opiniac.com platform enables creation of individual surveys dedicated to each of them. Thanks to this, it is possible to recognise users’ opinions on unique contents or functionalities included on pages.
Surveys of opiniac.com platform provide research on the Internet users’ assessments of:
- Website content (usability and intelligibility)
- Easiness in browsing a website (ergonomics and navigation)
- Graphic design (aesthetic aspects)
- Expected changes on a website
- Assessment of users’ experience and satisfaction levels
And also:
- Assessment of efficiency of advertising campaigns carried out on a website
- Assessment of products quality of a given brand presented in an e-store
- Research on socio-demographical profile of the Internet users visiting a website
- Opinion survey on the efficiency of mailing correspondence addressed to users
- Verification of users’ opinions collected in social media
Research results presented in charts and tables are available under a licence for the owners of websites in a Customer administration panel as data exported in CSV format or as statistics under Google Analytics.
|
A graphic link visible on a website redirects the user to the survey
|
