Knowledge gained from the committed Internet users willing to share their opinions and comments is especially important for websites where satisfaction from using the website directly translates into profits for the owner of the website.
The user is especially sensitive to errors occurring on a website: badly designed or too long purchase process, complicated order / registration form or not intuitively designed transaction path. Collecting these remarks may be fundamental for further development and success of a website.
For this purpose, on opiniac.complatform specific types of surveys are available, directly dedicated to websites with business processes:
- Collecting opinions on products, offers and recommendations for further development of assortment
- Collecting hints concerning the purchase process and critical places where users quit the basket and do not finish shopping
- Assessment of easiness in browsing an e-store (ergonomics and navigation)
- Collecting users’ opinions on specific products [Like / Dislike: colour, brand, quality, pattern etc.]
- Gaining opinions on user-friendliness when completing a registration form, e.g. setting up a bank account, signing up for a competition etc.
- Collecting comments on intuitiveness of a learning process in lessons included on an e-learning platform
- Graphic design (aesthetic aspects)
And also:
- Opinion survey on efficiency of mailing correspondence addressed to users
Survey may be activated when one of defined events occurs, which suggest that a business process has been abandoned or a user encountered a problem on the website:
- Being on a given website for more than the number of minutes defined in the system
- Positioning the mouse outside the active area of a page, e.g. on the address bar. It requires defining how many times the arrow pointer must quit the website in order to display a survey
- Leaving a process page and going to a non-process page. It requires defining how many times the page must be left so that a survey is displayed
- User’s return to an abandoned process page after a couple of days, a survey shows up in order to specify why the process has been interrupted
A survey can be displayed on a website under two options:
- A survey displayed immediately on a website as a result of an event
- A display of an invitation to complete a survey in which a user can refuse to participate in a survey
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An automatically activated survey allows collecting the reasons WHY? users abandoned their activities.
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